There are several ways to earn some money from your project and your project's webspace. Some have more potential than others. Some are more work than others. To do any of them right you will need to be bold about your approach.
Here is a quick list of ways to earn money:
Selling your software
Selling related items
Selling custom one offs of your software
I've listed them in the order of importance. We'll dive deep into each and discuss the benefits and burdens of each.